Privacy Policy
Last Updated: March 31, 2026

1. Introduction

Atwater Defense Training ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website and services, including our SMS/text messaging program, email communications, appointment reminders, and website tracking tools.

By using our services or opting into our communications, you agree to this Privacy Policy and our Terms and Conditions.

2. Information We Collect

Contact Information

We may collect your name, email address, phone number, and mailing address when you submit forms, book appointments, request information, or otherwise provide it to us.

Communications Data

If you opt in to receive SMS/text messages or emails, we may collect and maintain records of your consent, messaging preferences, message history, and opt-out activity.

Usage and Device Information

We may use cookies, pixels, analytics tools, and similar technologies to collect information about how you use our website. This may include your IP address, browser type, device information, pages visited, and interaction data.

Appointment and Service Data

If you schedule appointments or use our services, we may collect details associated with those interactions.

3. SMS/Text Messaging Program

If you choose to opt in, Atwater Defense Training may send you SMS/text messages related to our services. These messages may include, depending on your consent, responses to inquiries, appointment confirmations, appointment reminders, service updates, customer support messages, promotional messages, and other information related to your relationship with us.

How Users Opt In

Users opt in to receive SMS/text messages by voluntarily providing their phone number through our website forms or other consent-based enrollment methods and explicitly agreeing to receive text communications from Atwater Defense Training. Where applicable, users may be offered separate consent options for informational/service-related messages and marketing/promotional messages.

Consent to receive SMS/text messages is not a condition of purchase.

Message Frequency

Message frequency varies based on your interaction with us, your scheduled appointments, requested services, and your communication preferences. Some users may receive only a small number of messages related to a specific inquiry or appointment, while others may receive recurring service or promotional messages if they have opted in to those communications.

Opt-Out

You can opt out of SMS/text messages at any time by replying STOP to any message. After you send STOP, we may send a final confirmation message to confirm your opt-out. After that, you will no longer receive SMS/text messages from us unless you opt in again.

Help

If you need assistance, you can reply HELP to any SMS/text message or contact us directly using the contact information listed below.

Message and Data Rates

Message and data rates may apply depending on your wireless carrier and plan.

4. How We Use Your Information

We use your information to:

• Provide requested services and customer support

• Send appointment confirmations and reminders

• Send SMS/text and email communications that you have explicitly consented to receive

• Respond to inquiries and maintain communication records

• Improve our website, services, and marketing performance using analytics

• Maintain compliance records related to consent, messaging preferences, and opt-outs

• Protect our business and users, including fraud prevention and security monitoring

5. Cookies and Tracking Technologies

We use cookies and similar technologies to personalize your experience and understand how our website is used. You can control cookies through your browser settings. Some features of the website may not function properly if cookies are disabled.

6. How We Share Your Information

We do not sell your personal information. We do not share mobile phone numbers, SMS opt-in data, or consent information with third parties or affiliates for marketing or promotional purposes.

We may share information only in the following limited circumstances:

Service Providers

We may share information with trusted vendors and service providers who help us operate our business and deliver services, such as SMS and email platforms, scheduling tools, customer support systems, and analytics providers. These service providers may only use the information as necessary to perform services on our behalf.

Legal and Safety

We may disclose information if required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect the rights, safety, and security of Atwater Defense Training, our users, or others.

Business Transfers

If Atwater Defense Training is involved in a merger, acquisition, financing, reorganization, or sale of assets, your information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

Additional SMS Disclosure

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors in support services, such as customer service, messaging platforms, and technical service providers, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except as required to provide the messaging service or as required by law.

7. Your Choices

SMS/Text Message Opt-Out

You can opt out of SMS/text messages at any time by replying STOP to any message. After you send STOP, we will send a confirmation message, and you will no longer receive SMS/text messages unless you opt back in.

Email Opt-Out

You can unsubscribe from marketing emails by clicking the unsubscribe link in the email or by contacting us directly.

Access and Correction

You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to help protect your information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect personal information from children under 13.

10. Updates to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised Last Updated date.

11. Contact Us

If you have questions about this Privacy Policy, contact:

Atwater Defense Training
Address: 6248 Summit Point Ct
Phone: (571) 578-0121
Email: [email protected]